![]() Add ot this an organic reach that continues to be annihilated, and many users, and brands, are now considering leaving the platform for good. This is a decline of around four million users in. The platform is seen as stagnant, with no real innovation brought to users in the last few years. In the second quarter of 2022, about 303 million people in Europe used Meta's Facebook on a daily basis. The figures revealed last week show that the number of daily active users fell by 500,000 and that the numbers of monthly active users seems to have levelled off at 2.91 billion. User fatigue has been a recurring factor for Facebook. “One logical destination is TikTok, which has grown rapidly in 2020 and has some of the strongest user engagement, in terms of time spent, among all the social platforms we follow.” “Facebook didn’t experience similar weakness in DAUs in other regions, which indicates that users in the US and Canada are starting to move their social time and engagement elsewhere,” she said. In a statement, eMarketer analyst Debra Aho Williamson said the decline could be a reflection of increased competition from newer, shinier social platforms such as TikTok. The social media giant countered the loss with growth in the rest of the world, led by Europe who saw its daily active users grow to 308 million from 305 million. It might not sound like much, but this marks the second quarter in a row with a DAU decline in the North American region. Thats nearly 5X the population of the United States, 20 of the world. But while its global user base continued to grow, with 1.84 billion daily active users worldwide, there are serious signs of user fatigue in some of its core markets, the United States and Canada, where daily active users dropped from 196 million in the third quarter to 195 million in the fourth quarter. Facebook has 1.56 billion daily active users. During the fourth-quarter Facebook reported $28.07 billion of revenue. The company uses DAUs and DAUs as a percentage of MAUs to measure user engagement on Facebook. Not one that will impact its business in the short term, but a growing concern for its future. Facebook defines Daily Active users as a registered and logged in Facebook user who has visited Facebook through the website or accessed the app on a mobile device or used facebook’s messenger application on a given day. Facebook added 5 million daily active users in 2020, but that's while losing daily active users in the US and Canada throughout the year. However, that growth entirely has come from outside of North America. Related | Facebook Launches Facebook News Portal In The UKįacebook has a problem. In it, we learned that the social network has added almost 300 million more active users over the course of 2020. Facebook’s daily active users decline for a second quarter in the United States and Canada, caused by user fatigue and growing competition.ĭespite robust topline numbers, Facebook’s fourth-quarter earnings show a significant slow in growth and a second in a row decline for DAUs in its main markets.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |